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Opinion leadership in the diffusion of IT innovations
________________ Group
IT innovation: An information technology product or process perceived new by you.

IT (Information Technology): The technologies used in the collection, processing, and transmission of information, including micro-electronic and opto-electronic based technologies incorporated in computers, electronic office equipment, telecommunications, industrial robots, computer controlled machines, electronic components, and software products or processes.

 
Note: Marked with * are required.
Part 1
1.1 Have you adopted (buy or use) any IT innovation since you attended the group? *
Yes No
1.2 In the last three months, have you got awareness of any IT innovation but you haven't adopted it by now? *
Yes No
1.3 Through which communication channels did you first hear about IT innovations (awareness-knowledge):*
Word of mouth Public mentions
Seminar Personal selling calls
Product in use Trade shows
Promotions (samples, free goods, contests, displays, coupons) Press releases
Catalog Internet
Mass communication (Television, radio, film, magazine, newspapers, book publishing, sound recording, outdoor, direct mail) Others:____________
1.4 How often did you get the knowledge of IT innovations (how-to knowledge and principles knowledge) through the following communication channels?*
  Very frequently Fairly often Sometimes Once in a while Rarely
Word of mouth:
Public mentions:
Seminar:
Personal selling calls:
Product in use:
Trade shows:
Promotions (samples, free goods, contests, displys, coupons):
Press releases:
Catalog:
Internet:
Mass communication (Television, radio, film, magazine, newspapers, book publishing, sound recording, outdoor, direct mail):
Others:_______:
1.5 In section 1.3, if word of mouth is one of the communication channels, list his/her name whether in your group or outside your group (If the person is outside your group, using a dash "-" to stand for him/her):
*
1.6 In section 1.4, if word of mouth is one of the communication channels, list their names whether in your group or outside your group (If the person is outside your group, using a dash "-" to stand for him/her):
*
Part 2
2.1 List the names in your group who are especially knowledgeable about IT innovations:
*
2.2 List the names in your group who are relatively influential on your attitude or behavior to IT innovations (If there is no candidate, just leave space):
*
2.3 Who in your group exerts the most influence on your attitudes or behaviors to IT innoivations ? (If there is no candidate, just leave space)
*
2.4 Looking back over the last six months, who are the people in your group to whom you turned for advice and information on IT innovations? (List all names in order)
*
Part 3--section 1: describing the communication relationship between you and _________(The first person listed in section 2.4):
(looking back over the last six months)
3.1 How often do you usually talk to him/her on the average? *
Almost every day At least once a week
At least once a month Less than once a month
3.2 How do you feel close to him/her? *
Especially close Equally close
Less close Total stranger
3.3 How long have you known him/her? *
More than 3 years 1 to 3 years
half to 1 year Less than half a year
3.4 Please answer the following questions:*
  Very frequently Fairly often Sometimes Once in a while Rarely
You turn to this person for advice about problems:
If you go out to do something, you are confident that this person is willing to go out to help you:
You want this person to change himself/herself in some aspects:
You argue with this person:
3.5 Please choose :*
  Very frequently Fairly often Sometimes Once in a while Ralely
keep his/her promises
Honestly say what he/she has done
3.6 Describing your perception of his/her vision:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Describing future you can create:
Sharing future dreams with other members:
Communicating positive outlook:
Forecasting the future:
Contagiously excited about future:
3.7 How do you think his/her adherence to social norms? *
Very frequently Fairly often
Sometimes Once in a while
Rarely
3.8 Describing your perception of his/her inspiration:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Involving others in planning:
Celebrating milestones:
Recognizing others' contributions:
Giving praise for thing well done:
Finding ways to celebrate:
3.9 Please indicate your comment on*
  Strongly disagree Disagree Neutral Agree Strongly agree
He/she has a high work effectiveness:
You are satisfied with his/her answers to your questions:
You have no difficulty in understanding him/her:
You trust his/her judgement:
3.10 His/her sex: *
Female Male
Part 3--section 2: describing the communication relationship between you and _________(the second person listed in section 2.4):
(looking back over the last six months)
4.1 How often do you usually talk to him/her on the average? *
Almost every day At least once a week
At least once a month Less than once a month
4.2 How do you feel close to him/her? *
Especially close Equally close
Less close Total stranger
4.3 How long have you known him/her? *
More than 3 years 1 to 3 years
half to 1 year Less than half a year
4.4 Please answer the following questions:*
  Very frequently Fairly often Sometimes Once in a while Rarely
You turn to this person for advice about problems:
If you go out to do something, you are confident that this person is willing to go out to help you:
You want this person to change himself/herself in some aspects
You argue with this person:
4.5 Please choose one:*
  Very frequently Fairly often Sometimes Once in a while Ralely
keep his/her promises :
Honestly say what he/she has done:
4.6 Describing your perception of his/her vision:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Describing future you can create:
Sharing future dreams with other members:
Communicating positive outlook:
Forecasting the future:
Contagiously excited about future:
4.7 How do you think his/her adherence to social norms? *
Very frequently Fairly often
Sometimes Once in a while
Rarely
4.8 Describing your perception of his/her inspiration:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Involving others in planning:
Celebrating milestones:
Recognizing others' contributions:
Giving praise for thing well done:
Finding ways to celebrate:
4.9 Please indicate your comment on*
  Strongly disagree Disagree Neutral Agree Strongly agree
He/she has a high work effectiveness:
You are satisfied with his/her answers to your questions:
You have no difficulty in understanding him/her:
You trust his/her judgement:
4.10 His/her sex: *
Female Male
Part 3--section 3: describing the communication relationship between you and _________( the third person listed in section 2.4):
(looking back over the last six months)
5.1 How often do you usually talk to him/her on the average? *
Almost every day At least once a week
At least once a month Less than once a month
5.2 How do you feel close to him/her? *
Especially close Equally close
Less close Total stranger
5.3 How long have you known him/her? *
More than 3 years 1 to 3 years
half to 1 year Less than half a year
5.4 Please answer the following questions:*
  Very frequently Fairly often Sometimes Once in a while Rarely
You turn to this person for advice about problems:
If you go out to do something, you are confident that this person is willing to go out to help you:
You want this person to change himself/herself in some aspects:
You argue with this person:
5.5 Please choose one:*
  Very frequently Fairly often Sometimes Once in a while Ralely
keep his/her promises :
Honestly say what he/she has done:
5.6 Describing your perception of his/her vision:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Describing future you can create:
Sharing future dreams with other members:
Communicating positive outlook:
Forecasting the future:
Contagiously excited about future:
5.7 How do you think his/her adherence to social norms? *
Very frequently Fairly often
Sometimes Once in a while
Rarely
5.8 Describing your perception of his/her inspiration:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Involving others in planning:
Celebrating milestones:
Recognizing others' contributions:
Giving praise for thing well done:
Finding ways to celebrate:
5.9 Please indicate your comment on*
  Strongly disagree Disagree Neutral Agree Strongly agree
He/she has a high work effectiveness:
You are satisfied with his/her answers to your questions:
You have no difficulty in understanding him/her:
You trust his/her judgement:
5.10 His/her sex: *
Female Male
Section 4
6.1 Marketers or change agents+ use the following methods to diffuse their IT innovations:*
  Very frequently Fairly often Sometimes Once in a while Rarely
Change agents concentrate their initial effort on you by personal persuasion or using special media:
Some mass media disseminating information of IT innovations stimulate discussions in your group:
Your attitudes or behaviors to IT innovations are influenced by testimonial by a popular person or a man in the street in some advertisements:
The receptions of free samples or coupons of IT innovations stimulate discussions in your group:
+Change agent: An organization or individual who persuades you to adopt their IT innovations.